One of the world's largest
education companies now sees
the reassuring story it should have been telling
parents all along.
A leading baby product company now knows there are at least three different stories it should tell moms.
One of the world's largest tech brands now knows how consumers in multiple countries talk about information products.
The leading voice for marketplace trust in the U.S. can now explain why consumers trust some companies and not others.
The stories you should be telling.®
Brand Storytelling is rapidly becoming the most important technique any organization must master in the digital age.
But as you embark on content marketing, web copy, conference presentations, sales pitches — even conversation at networking events, how do you know you’re telling the right stories about your brand, to the right audiences?
AI? Surveys? Focus Groups? Listening to branded communities?
Even the most advanced market insight approaches only tell you what your audience does (searching and buying patterns), what it thinks (emotions, opinions, and preferences) what it knows (awareness and perception), and how it might go about making a decision (customer journey).
They do not tell you WHY your audience thinks, knows, feels or does what it does.
If you want to tell your audience a story that resonates with them, influences them, a story they promote to others, you need to know WHY they do what they do — what they most trust and value — even when they themselves may not realize or be able to articulate it.
We get to that “why.” We show you the brand stories you should be telling, and why you should be telling them. By audience segment.
We protect and optimize your brand storytelling spend, and we help you build coveted brand loyalty and reputation in a time when what the marketplace thinks and says about you will determine your fate.
Marketing Firm? No — not quite.
Metro Tribal is neither a marketing firm nor an advertising agency.
We are a hybrid team of ethnographic researchers and brand communication specialists focused on Brand Positioning and Brand Communication Strategy.
Our mission is to use behavioral science to bridge the gap that often exists between deep individual and group insight and deep individual and group communication. We support individuals, business owners, product designers, marketers, ad agencies, sales, and other communication professionals as they tell brand stories to position themselves in any kind of marketplace or environment.
Our field-based, observational research process, in which ethnographers spend intimate time with individuals and groups in their natural environments and capture life in nuanced video and virtual reality, enables us to gain access to the internal code these groups use to filter information and make decisions in specific contexts. Knowing this code is critical to engaging successfully with your audience, particularly over time as market and societal dynamics change.
But even more importantly, we then help you encode your behavior and communication in a way that connects directly with the story other groups and individuals tell themselves about the world every moment of every day when making choices. We call ourselves a “story development agency.”
Deep insight fuses with deep communication. The stories you tell become more powerful, meaningful, and successful. Think of us as providing the finest building blocks available for the most brilliant and effective campaigns and personal interactions you will create.