We are a hybrid team of ethnographic researchers and brand communication specialists. Our mission is to use behavioral science to bridge the gap that often exists between deep customer insight and deep customer communication. We support business owners, product designers, marketers, ad agencies, sales, and other communication professionals as they tell brand stories to position their products and services.
Our field-based, observational research process, in which ethnographers spend intimate time with customers in their natural environments and capture life in nuanced video and virtual reality, enables us to gain access to the internal code customers use to filter information and make decisions in specific contexts. Knowing this code is critical to engaging successfully with customers, particularly over time as market dynamics change. But even more importantly, we then help you encode your company’s (or client’s) behavior and communication in a way that connects directly with the story customers tell themselves about the world every moment of every day when making choices. We call ourselves a “story development agency.”
Deep insight fuses with deep communication. The stories you tell become more powerful, meaningful, and successful. Think of us as providing the finest building blocks available for the most brilliant and effective campaigns you will create.