In today’s social and professional tribes — the groups we’re most focused on at metro tribal — the “conversation” is the key unit of analysis. Conversations among and between tribe members in person, on social media, via mobile devices. Conversations are encoded with tribal beliefs, values, and norms. Understanding how these elements of tribal life influence perception, behavior and choice is the key to understanding how one’s products and services — how one’s decisions about product development, marketing, and branding — will play out in the daily lives of our employees and customers.
If we can understand how our decisions will be interpreted and acted upon within the groups most important to our business. We’ve got something.