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The questions you ask.

Very often in life, the most important lessons are simple ones.

For some time, I have shared with clients that when conducting customer research, or research of any kind, you get answers to questions you ask.

That’s a simple, yet important lesson I have learned over the years.

What questions are you asking?  And why those?

Perhaps more important, a corollary to this question is:  What questions are your customers asking?

And why those?

Perhaps MOST important:  Shouldn’t you be asking the questions your customers are asking?

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