DISCOVERY

We surface and reconstruct your audience’s internal Guiding Narrative®, a blueprint for the brand stories you should be telling to bring value to their lives.

SEGMENTATION

We segment your audience by Guiding Narrative and specify stories you should use to engage each segment. We also pinpoint how and where to intersect with each segment in the flow of daily life.

INSIGHT LIBRARY

We provide a Story Development Library™ so each member of your organization knows how to tell the right stories to the right people at all times. Your storytelling is coordinated and connected.

A BLUEPRiNT
FOR THE STORIES YOU SHOULD BE TELLING

Brand Storytelling is rapidly becoming the most important technique any organization must master in the digital age.

How do you know you’re telling the right stories about your brand, to the right audiences?

XsznwFYA

A BLUEPRiNT
FOR THE STORIES YOU SHOULD BE TELLING

Brand Storytelling is rapidly becoming the most important technique any organization must master in the digital age.

How do you know you’re telling the right stories about your brand, to the right audiences?

XsznwFYA

STORY
DEVELOPMENT
LIBRARY™

Using video, tables, examples and diagrams, we bring to life the Guiding Narrative® your audience relies upon to make decisions.

We then provide story themes that connect directly with audience beliefs, values, and social norms that form the basis of the Guiding Narrative.

You learn the stories you should be telling.

Video Interviews

Brief videos that show you
how your audience thinks.

Guiding Narrative

The internal story that serves as a blueprint
for your audience’s values and behavior.

Decision Code

The main value your audience uses
as a filter to make decisions.

Key Language

The key words and phrases that have unique, sub-cultural meaning to your audience.

Story Themes

Themes that follow the Guiding Narrative
blueprint to ensure audience connection.

Does your storytelling build brand loyalty?

Does your storytelling build brand loyalty?