We learn who values your brand and why.
We discover the culture code for your marketplace that determines what your customers value and what they don't, which brands are "insider" brands and which are "outsider" brands, and why.
We segment your audience by this culture code (different segments have different codes) and specify stories you should use to engage each segment. We also pinpoint how and where to intersect with each segment properly in the flow of daily life.
We provide a Story Development Library so each member of your organization knows how to tell the right stories to the right people at all times. Your storytelling is coordinated and culturally relevant.
We study culture for a reason.
We study the subcultures that shape the way your customers think and live. This enables you to witness first hand what your products, storytelling, and brand look and sound like to your customers.
From 25 years of studying all types of group cultures, we can almost guarantee that your customers interpret your brand differently in many ways than you do.
Understand the "code" that serves as a filter for what your customers accept or reject in their lives, and you will know how to relate to them in a way that brings value to them and keeps your brand culturally relevant.
Using video, tables, examples and diagrams, we bring to life the cultural code your audience relies upon to make decisions.
We then provide story themes that connect directly with audience beliefs, values, and social norms that form the basis of the code.
You learn the stories you should be telling.