the right stories?
the current culture?
We connect you with your customers and employees..
The stories you should be telling.®
DISCOVER
We discover what your customers and employees value and if they consider your brand relevant, or not, and why.
SEGMENT
We segment your customers and employees by what they value, and why, and specify design and content you should use to engage each segment.
GUIDE
We provide a Story/Content Development Library you can use to tell the right stories about your brand to the right people.
We study culture for a reason.
Because it's culture that shapes and explains the way your different stakeholders think and live. This enables you to witness first hand what your products, storytelling, and brand look and sound like to your marketplace.
Understand the "code" that serves as a filter for what those critical to your business promote or reject in their lives, and you will know how to relate to them in a way that brings value to them and keeps your brand culturally relevant.
STORY
DEVELOPMENT
LIBRARY
Using video, tables, examples and diagrams, we bring to life the cultural code your audience relies upon to make decisions.
We then provide story themes that connect directly with audience beliefs, values, and social norms that form the basis of the code.
You learn the stories you should be telling.