DISCOVERY
We surface and reconstruct your audience’s internal Guiding Narrative®, a blueprint for the brand stories you should be telling to bring value to their lives.
SEGMENTATION
We segment your audience by Guiding Narrative and specify stories you should use to engage each segment. We also pinpoint how and where to intersect with each segment in the flow of daily life.
INSIGHT LIBRARY
We provide a Story Development Library™ so each member of your organization knows how to tell the right stories to the right people at all times. Your storytelling is coordinated and connected.
A BLUEPRiNT
FOR THE STORIES YOU SHOULD BE TELLING
Brand Storytelling is rapidly becoming the most important technique any organization must master in the digital age.
How do you know you’re telling the right stories about your brand, to the right audiences?
A BLUEPRiNT
FOR THE STORIES YOU SHOULD BE TELLING
Brand Storytelling is rapidly becoming the most important technique any organization must master in the digital age.
How do you know you’re telling the right stories about your brand, to the right audiences?
STORY
DEVELOPMENT
LIBRARY™
Using video, tables, examples and diagrams, we bring to life the Guiding Narrative® your audience relies upon to make decisions.
We then provide story themes that connect directly with audience beliefs, values, and social norms that form the basis of the Guiding Narrative.
You learn the stories you should be telling.