Are you telling
the right stories?
YOUR BRAND. YOUR STORY. YOUR MARKETPLACE. FIND OUT
There's a code that
will let you know
CUSTOMER. GROUP. CULTURE. WHAT'S NEXT?
Read the room™ to
learn the code.
KNOW. THE. CODE. LEARN MORE

We learn who values your brand and why.

DISCOVER

We discover the culture code for your marketplace that determines what your customers value and what they don't, which brands are "insider" brands and which are "outsider" brands, and why.

SEGMENT

We segment your audience by this culture code (different segments have different codes) and specify stories you should use to engage each segment. We also pinpoint how and where to intersect with each segment properly in the flow of daily life.

GUIDE

We provide a Story Development Library so each member of your organization knows how to tell the right stories to the right people at all times. Your storytelling is coordinated and culturally relevant.

We study culture for a reason.

 

We study the subcultures that shape the way your customers think and live. This enables you to witness first hand what your products, storytelling, and brand look and sound like to your customers.

From 25 years of studying all types of group cultures, we can almost guarantee that your customers interpret your brand differently in many ways than you do.

Understand the "code" that serves as a filter for what your customers accept or reject in their lives, and you will know how to relate to them in a way that brings value to them and keeps your brand culturally relevant.

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STORY
DEVELOPMENT
LIBRARY

Using video, tables, examples and diagrams, we bring to life the cultural code your audience relies upon to make decisions.

We then provide story themes that connect directly with audience beliefs, values, and social norms that form the basis of the code.

You learn the stories you should be telling.

Video Interviews

Brief videos that show you
how your audience thinks.

Guiding Narrative

The internal story that serves as a blueprint
for your audience’s values and behavior.

Decision Code

The main value your audience uses
as a filter to make decisions.

Key Language

The key words and phrases that have unique, sub-cultural meaning to your audience.

Story Themes

Themes that follow the Guiding Narrative
blueprint to ensure audience connection.

Are you ready to make sure your brand is relevant?