Archive for September 2017

Is Your Brand Strategy So 20th Century?

If the 20th century will be remembered for being the “media age,” the 21st century, so far, will be remembered as the “social age.”  How brands are marketed and understood are different for each age.  In the “media age” brands were predominately marketed one to many — as in driven persistently to the consumer, often by large companies with outsize advertising…

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In today’s social and professional tribes — the groups we’re most focused on at Metro Tribal — the “conversation” is the key unit of analysis.  Conversations among and between tribe members in person, on social media, via mobile devices.  Conversations are encoded with tribal beliefs, values, and norms.  Understanding how these elements of tribal life…

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