METROTOPICS

The Only Story That Matters℠ (TOSTM℠)

Our work over the years has confirmed for us that in a new age of digital storytelling around brands, the only story that matters is the story that customers, or groups of customers, tell themselves, everyday (about the world, stuff in their environment, your brand!) — a narrative that guides every choice they make. We...

It’s Not What You Sell, It’s What You Believe – Bill Taylor – Harvard Business Review

Bill Taylor in HBR points out in many ways what it means to be a tribal leader.  What often distinguishes tribal leaders from ordinary leaders is that tribal leaders understand, consciously or unconsciously, the power of symbols and symbolic action.  Symbols are products of assumptions, beliefs, values, norms, and rituals.  They convey meaning.  They are...

The Tribal Thing

In this blog and in our work we talk about tribes, and we talk about tribal leaders. In so doing we are drawing on a couple decades of study and practice in the area of ethnography -- the study and explanation of group culture.  When we speak of tribes, we are speaking specifically about a subculture that...

What To Expect From This Blog

Nothing.  Really, don't expect anything from this blog.  Expectations get in the way of learning. Let the words form patterns that are meaningful to you and see where that goes.  If there's a match between what we're uttering and you're perceiving, it was meant to be, and we'll connect. We have no hold on sage...