Beliefs

59 Minutes of Branding

By Craig Honick / October 4, 2018 / 0 Comments

So, Albert Einstein is famous for saying that if he were given one hour to save the world, he would spend 59 minutes framing the problem. Not for the faint of heart, but who am I to question Einstein. I’ve done some thinking about this lately though, and the more I think about it, the…

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It’s Not What You Sell, It’s What You Believe – Bill Taylor – Harvard Business Review

By Craig Honick / April 4, 2012 / 0 Comments

Bill Taylor in HBR points out in many ways what it means to be a tribal leader.  What often distinguishes tribal leaders from ordinary leaders is that tribal leaders understand, consciously or unconsciously, the power of symbols and symbolic action.  Symbols are products of assumptions, beliefs, values, norms, and rituals.  They convey meaning.  They are…

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