Projects

Consumer Trust

By Craig Honick / October 17, 2018 / 0 Comments

Why do consumers want to do business with some companies and not others? A 100-year-old non-profit brand with established niche in facilitating business reviews and business-consumer interactions wanted to know. The organization needed to modernize its brand in the face of new technologies that were encroaching on its niche and replacing it in the marketplace…

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European Tech

By Craig Honick / October 17, 2018 / 0 Comments

Does national culture impact what and how we search? One of the world’s largest technology firms sought to improve its position in a key competitive sub-category. They wanted to understand if and how national cultures might impact how consumers use the Web and Internet-connected devices (apps) to get the information they need in daily life.…

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Moms

By Craig Honick / October 17, 2018 / 0 Comments

How do new mom’s decide if they are “good moms?” A successful baby carrier brand knew it needed a meaningful segmentation of its market, despite years of promising growth. Several new competitors were entering the market, and the ability among new moms to distinguish between product designs, and brands, was narrowing. We were able to…

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