Rapport

Saving customer rapport in the age of the machine

By Craig Honick / July 15, 2019 / 0 Comments

Arguably the hottest thing in marketing right now is the use of machine learning /AI to identify primary customers and personalize the customer experience. The capacity for technology to learn and predict customer preferences and needs enables marketing leads to feel as though they are relating to customers as individuals and, by extension, building personal…

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