Stories

Looking for loyalty in all the wrong places

By Craig Honick / January 7, 2019 / 0 Comments

Most organizations consider brand loyalty to be the brass ring. It means increased lifetime customer value, savings on customer acquisition costs, and speaks to an enduring reputation. But how do most companies go about securing brand loyalty? Let’s take a look: They might encourage you to accumulate valuable data on their platform that is very…

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It’s Not What You Sell, It’s What You Believe – Bill Taylor – Harvard Business Review

By Craig Honick / April 4, 2012 / 0 Comments

Bill Taylor in HBR points out in many ways what it means to be a tribal leader.  What often distinguishes tribal leaders from ordinary leaders is that tribal leaders understand, consciously or unconsciously, the power of symbols and symbolic action.  Symbols are products of assumptions, beliefs, values, norms, and rituals.  They convey meaning.  They are…

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