This Blog

The Only Story That Matters℠ (TOSTM℠)

By Craig Honick / January 12, 2016 / 0 Comments

Our work over the years has confirmed for us that in a new age of digital storytelling around brands, the only story that matters is the story that customers, or groups of customers, tell themselves, everyday (about the world, stuff in their environment, your brand!) — a narrative that guides every choice they make. We…

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What To Expect From This Blog

By Craig Honick / March 20, 2012 / 0 Comments

Nothing.  Really, don’t expect anything from this blog.  Expectations get in the way of learning. Let the words form patterns that are meaningful to you and see where that goes.  If there’s a match between what we’re uttering and you’re perceiving, it was meant to be, and we’ll connect. We have no hold on sage…

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