Looking for loyalty in all the wrong places

By Craig Honick / January 7, 2019 / 0 Comments

Most organizations consider brand loyalty to be the brass ring. It means increased lifetime customer value, savings on customer acquisition costs, and speaks to an enduring reputation. But how do most companies go about securing brand loyalty? Let’s take a look: They might encourage you to accumulate valuable data on their platform that is very…

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What Is Better Business?

By Craig Honick / December 1, 2018 / 0 Comments

In 2015, I set out with members of the research staff at the Council of Better Business Bureaus to find out what a “better business experience” meant to contemporary consumers. We sat down with 20 individuals of varying ages, genders, ethnicities, and occupations in four different U.S. cities to listen to their stories about everyday…

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59 Minutes of Branding

By Craig Honick / October 4, 2018 / 0 Comments

So, Albert Einstein is famous for saying that if he were given one hour to save the world, he would spend 59 minutes framing the problem. Not for the faint of heart, but who am I to question Einstein. I’ve done some thinking about this lately though, and the more I think about it, the…

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Whose Rules Are You Following?

By Craig Honick / August 22, 2018 / 0 Comments

In our daily lives, some of us like rules, others don’t.  Depends on your personality and world view. In our social and business lives however,  increasingly we are relying upon rule-based processes:  search engines, lending, investing, the computers that tell our cars, phones, and air conditioning what to do — these all operate on rule…

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Metro Tribal Versions of Reality

Four Versions of Reality – Which Drives Your Business?

By Craig Honick / July 3, 2018 / 0 Comments

When you design your product or service, who are you designing for? When you market your product or service, whose world are you using as a reference for how useful the product or service will be? A) Yours? B) Some objective view of what your customers see and want? C) What you believe your customers’…

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