Whose Rules Are You Following?

By Craig Honick / August 22, 2018 / 0 Comments

In our daily lives, some of us like rules, others don’t.  Depends on your personality and world view. In our social and business lives however,  increasingly we are relying upon rule-based processes:  search engines, lending, investing, the computers that tell our cars, phones, and air conditioning what to do — these all operate on rule…

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Value is Communicated Many to Many

By Craig Honick / April 30, 2018 / 0 Comments

This post is dedicated to association leaders, a segment of our client base we feel have been, and will continue to be, positioned to be effective tribal leaders if they maintain their focus on the original reason their organizations were formed. Associations, unlike manufacturers or service companies in the for-profit sector, were since their beginnings…

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What Are You Measuring — Ala Seth Godin

By Craig Honick / May 14, 2017 / 0 Comments

So important to realize that we measure what we value and what we value is based on what we believe.  Excellent post by Seth Godin today that talks about how we can tend to use false proxies for measuring our success. False because they do not really actually measure our success; we use them either because they…

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