Your blueprint. Your storytelling. Your brand.

We use a proprietary approach to audience insight that ensures you tell the right stories to the right people in context. Stories that bring value to the culture and lives of your audience.

DISCOVER

We surface and reconstruct your audience’s internal Guiding Narrative®, a blueprint for the brand stories you should be telling to bring value to their lives.

SEGMENT

We segment your audience by Guiding Narrative and specify stories you should use to engage each segment. We also pinpoint how and where to intersect with each segment in the flow of daily life.

GUIDE

We provide a Story Development Library™ to ensure that each member of your organization knows how to tell the right stories to the right people at all times. Your storytelling is coordinated and connected.

We offer our clients a remarkable ability to intersect with audiences

in their daily lives in a way that builds and maintains brand loyalty.

Audit

Identify the brand your organization currently communicates to the public and any inconsistencies across your communication vehicles.

Discover

Reconstruct your audience’s Guiding Narrative® (the story the audience tells itself about the world and how it works), by audience segment.

Build

Create an online Story Development Library that contains, for each audience segment:

  • Video Interviews Depicting Audience Guiding Narrative
  • Audience Guiding Narrative
  • The “Decision Code" 
  • Key Language 
  • Questions to ID segment membership
  • Story Themes

Monitor

Track the story the marketplace tells about your brand and reputation.
 

Update

Revise your Insight + Storytelling library to reflect the evolution of your audience’s Guiding Narrative.
 

Tell

Employ our own complement of brand storytelling partners to create media and distribute Guiding Narrative-based brand stories on your behalf.  

(Good option for companies with small communication staffs or without regular agencies.)

Support

Conduct surveys, focus groups, ethnographic observation and interviews, predictive analytics, and secondary research to support your marketing and organizational change efforts, as well as segment targeting. Drawing on 25 years’ academic and professional research experience, we can perform research for you or interpret and make best use of the data you have.

Designed with all organizations in mind.

Metro Tribal designs Guiding Narrative® Brand Insight Platforms that work for organizations of any size, mission, or budget.