What We do.
We surface and reconstruct your audience’s internal Guiding Narrative®, a blueprint for the brand stories you should be telling to bring value to their lives.
We segment your audience by Guiding Narrative and specify stories you should use to engage each segment. We also pinpoint how and where to intersect with each segment in the flow of daily life.
We provide a Story Development Library™ to ensure that each member of your organization knows how to tell the right stories to the right people at all times. Your storytelling is coordinated and connected.
We offer our clients a remarkable ability to intersect with audiences
in their daily lives in a way that builds and maintains brand loyalty.
Designed with all organizations in mind.
Metro Tribal designs Guiding Narrative® Brand Insight Platforms that work for organizations of any size, mission, or budget.