What We do.
We discover the culture code for your marketplace that determines what your customers value and what they don't, which brands are "insider" brands and which are "outsider" brands, and why.
We segment your audience by this culture code (different segments have different codes) and specify stories you should use to engage each segment. We also pinpoint how and where to intersect with each segment properly in the flow of daily life.
We provide a Story Development Library so each member of your organization knows how to tell the right stories to the right people at all times. Your storytelling is coordinated and culturally relevant.
We offer our clients a remarkable ability to intersect with audiences
in their daily lives in a way that builds and maintains brand loyalty.
Designed with all organizations in mind.
Metro Tribal designs Guiding Narrative® Brand Insight Platforms that work for organizations of any size, mission, or budget.