What Are You Measuring — Ala Seth Godin

So important to realize that we measure what we value and what we value is based on what we believe.  Excellent post by Seth Godin today that talks about how we can tend to use false proxies for measuring our success. False because they do not really actually measure our success; we use them either because they are simply more convenient (ad circulation rather than impact) or because we believe they actually are measures of success (views of our web page.)

If we examine what we believe to be accurate measures of success — the things we value — we will have clues to the direction we are taking our businesses (and our lives).

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